Digital Marketing Manager -Display/Video

ID
2019-3532
Pos. Category
Marketing
Location : City
Salt Lake City
Location : State/Province
UT
Created Date
12/2/2019
Type
Regular Full-Time

Overview

Based in Utah, Idaho, and Arizona, Progrexion leads the credit repair industry with groundbreaking technologies and services that help consumers access and understand information contained in their credit reports, verify whether that information is fair, accurate and substantiated, and correct inaccuracies with individual creditors, other data furnishers and the national credit bureaus.  Progrexion technology and services are used by Lexington Law, an independently-operated law firm, and CreditRepair.com, its wholly-owned subsidiary.

 

Responsibilities

 

Progrexion Marketing is the market leader in the Consumer Credit Repair space and manages the marketing for the top brands LexingtonLaw.com, and CreditRepair.com. Progrexion is seeking a Display Strategist that can transition our Display media efforts in-house and build out a robust channel that is based on strategy and hitting performance metrics. Progrexion believes in an Integrated Marketing approach to Media and is committing to building a single team that will manage all aspects of Search, including Display, both Contextual & Media buys, through a very holistic Integrated Marketing approach.

 

Progrexion believes that Display Media has the strong ability to be both a direct-sales driving force, as well as a main contributor to awareness building (both for Search and on a more global landscape). The Display Strategist will be the team member responsible for the transition of the channel in-house. They will be responsible for researching and making decisions on what we need internally to ensure the program continues to experience success and long-term growth. Most importantly, they will be responsible for the performance metrics, both numerical goals and CPA requirements

 

The Display Strategist will need to be confident and extremely self-sufficient. The High-level strategy will be provided, but the Strategist will need to manage Display Channel mid-level strategy and day-to-day operations independently. The Strategist will be the internal knowledge source for media tools (ad serving, research) and procedures.

 

Qualifications

  • Desire to stay on top of Display Media trends, including strategies, optimization tactics, pricing, and tracking methodologies
  • Ability to develop strong display campaigns - ad message, landing page, reach, frequency, etc.
  • Strong affiliation and desire to create ROI-driven short, mid, and long-term marketing strategies
  • Exceptional project manager skills that will support the needs of coordinating with external agencies/resources, internal IT, creative resources, and management team
  • Tracking methodologies are critical to the channel. The ability to understand if tracking is functioning properly -including the ability to improve upon those tracking methods being used
  • Ability to work with many business units while also being self driven to accomplish individual goals
  • Loves to solve problems. Interested in looking for and driving new ways to improve on current processes.
  • Open to a quick paced, high intensity work environment where the industry and workplace are constantly changing
  • Excellent with Excel

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