• Senior Web Analyst

    ID
    2019-3312
    Pos. Category
    Marketing
    Location : City
    Salt Lake City
    Location : State/Province
    UT
    Created Date
    5/28/2019
    Type
    Regular Full-Time
  • Overview

    Progrexion has an opportunity to join their Marketing Technology team as an experienced Senior Web Analyst.  The role will focus on Adobe Analytics ownership, optimization reporting, and insights to drive test iteration.  The Marketing Technology team has a culture focused on delivering high value results to the business under a rapid development framework.  This role will take charge of all web site reporting initiatives with the focus on delivering the highest value solution to our business.

    Responsibilities

    • Ownership of Adobe Analytics implementation on all Progrexion domains, including business specifications, variables setup and validation
    • Ownership of developing and maintaining all web site KPI reporting
    • Ownership of optimization reporting and driving test iteration through insights
    • Ownership of internal SQL Reporting to associate web site action to call center outcomes
    • Audience setup and management that can be utilized across the Adobe Experience Cloud
    • Maintain awareness of current industry standards/trends and determine use cases for implementation on Progrexion domains

    Qualifications

    • Bachelors or Master’s degree in Business Analytics, Information Systems, or other technical fields
    • 3+ years of experience using web analytics tools such as Adobe Analytics
    • Expertise is SQL with the ability to develop complex SQL scripts
    • Experience with Tableau or other visualization tools
    • Experience with data science frameworks such as R or Python is a plus
    • Experience with Adobe Target is a plus
    • Proficiency with all marketing channels with a focus on digital marketing

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