Social Media Manager

ID
2017-2759
Pos. Category
Marketing
Salt Lake City
UT
Created Date
9/19/2017
Type
Regular Full-Time

Overview

progrexion-logo

Progrexion is looking for a full-time Social Media Manager in its downtown Salt Lake City office. Enjoy a fun opportunity with a company that truly makes a difference in people’s lives. The ideal candidate will be passionate about helping our brands connect with consumers through insights-driven storytelling, and will be responsible for managing and building the social media presence for our consumer brands.

 

In this role, you will be an online ambassador for our brands. You will monitor brand activity across a broad range of social networking sites, cultivate and grow online relationships with key target audiences – including current and potential customers, and seek new opportunities to integrate social media into our overall strategic marketing objectives.

Responsibilities

Manage the day-to-day operations for our consumer-facing brands across all applicable social media platforms, including:

  • Developing meaningful, engaging social media content and campaigns
  • Creating and scheduling content for posting
  • Overseeing advertising programs to boost awareness and engagement activities
  • Monitoring and protecting our brand identities and online reputation
  • Engaging with followers, responding appropriately and quickly to consumers as needed (listen and anticipate needs), and providing a solution whenever possible
  • Maintain accountability for progress of projects against timeline, budget and product qualit
  • Identify new ideas and strategies to support overall marketing initiatives, to build our consumer brands and inspire communities – with both existing and new audience.
  • Ensure brand voice, style, authority and consistency
  • Track results and report on key metrics to understand performance and overall health of brands across social media channels, and translate that data into actionable insights
  • Stay updated on current trends and competitive insights
  • Understand consumer pain points, needs and brand touch points
  • Write on-strategy and on-brand creative and project briefs, as needed
  • Plan for and launch new brands on social media, as needed
  • Assist with other brand activities, as needed

Qualifications

  • Bachelor’s Degree in Marketing, Communications, English, or related field
  • 3+ years of professional work experience in marketing, advertising, and/or public relations
  • A passion for all thing social media – knowledge of key social media platform guidelines, including, but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
  • Experience creating & implementing successful strategic social media campaigns – be prepared to articulate your experience
  • Strong grammatical, proofreading, writing and communication skills
  • Ability to manage several brands across social media platforms
  • Some experience with graphic design, photo editing and HTML, preferred
  • Interest in the financial services industry 

Additional Attributes:

  • Excellent judgment
  • Creative, strategic thinker
  • Execution; the ability to deliver results
  • Strong relationship building skills
  • Enthusiastic, results-driven attitude
  • Organized; excellent time management skills
  • Reliable and self-motivated
  • Ability to adapt in a changing environment

 

Please be prepared to provide a portfolio with any sample work.

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