Database Analyst, Marketing

ID
2017-2755
Pos. Category
Marketing
Salt Lake City
UT
Created Date
9/18/2017
Type
Regular Full-Time

Overview

Progrexion is the leading provider of credit report repair services in the United States.  Progrexion’s technology and services help consumers access and understand information contained in their credit reports, verify whether that information is fair, accurate and substantiated, and correct inaccuracies with individual creditors, other data furnishers and the national credit bureaus.  Progrexion technology and services are used by CreditRepair.com, its wholly-owned subsidiary, and Lexington Law, an independently-operated law firm.  Progrexion has consistently been named by Utah Business Magazine as one of Utah’s top 50 fastest growing companies. 

 

We are looking for a Database Marketing Analyst to join our corporate Marketing team.  The primary goal for the Database Marketing Analyst is to utilize customer data to produce meaningful insights to be used for both strategic and tactical outbound marketing efforts.  The Database Marketing Analyst will support the direct response marketing team across a variety of outbound channels: email, SMS, direct mail, and our call center. The Database Marketing Analyst will also help drive strategy around customer data management and ways to improve customer data collection and storage.

Responsibilities

  • Provide reporting and analysis in support of Progrexion’s marketing media mix modeling, attribution, and customer LTV efforts
  • Build models and other analytics in order to identify high-performing lead segments and other high-value lead opportunities
  • Help develop, test, and measure campaigns across email, SMS, direct mail, and outbound dialing efforts in order to optimize message format, content, and timing
  • Identify common traits of high-value customers (higher likelihood to pay, longer tenure, etc.) in order to target these customers in future marketing efforts
  • Compile demographics and psychographics into customer profiles/personas in order to help educate marketing teams about our current and target customers
  • Help provide strategy for improving customer data acquisition and storage; help to improve the marketing analytics environment
  • Build Economics time-series forecast weekly, monthly, quarterly, and annual marketing sales and signups by channel; measure and report performance against goals
  • Discover trends and insights to be used for high-level marketing strategy

Qualifications

  • 3+ years of analytics experience, preferably within marketing
  • Preferred bachelor’s degree (or equivalent work experience) in marketing, business management, statistics, economics, computer science, or a related field
  • Database marketing knowledge and experience (working experience with email, SMS, direct mail, etc.)
  • Strong SQL skills
  • Comfortable with various analytics/statistics tools (Excel, Tableau, R, SAS, etc.)
  • Understanding of statistics and data interpretation skills
  • Excellent data visualization and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels
  • We are a direct-response company, highly numerical goal driven organization. Candidate must have a strong affiliation and desire to implement ROI-driven short, mid, and long-term strategies
  • Open to a quick paced, high intensity work environment where the industry and workplace are constantly changing
  • Ability to think outside the box - looking for and driving new ways to improve on current processes
  • Interest in learning and developing marketing, analytical, and creative skills

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